In the world of bespoke bakery solutions, Sugden LTD, a global leader, realised it was time to amp up its digital game. Cotton Digital, a straightforward digital marketing agency, stepped in to handle the overhaul of Sugden’s social media, website, and PR.
Sugden Ltd are the worlds leader in the design and manufacture of hot plate plants for the production of Pancakes, English muffins, Crumpets, Potato cakes, Welsh cakes, Farls and Soda Bread.
Cotton Digital got down to business with a no-nonsense audit of Sugden’s digital footprint. Identifying the gaps, the agency laid out a practical plan to bring Sugden up to speed in the digital space.
what we did
On the social media front, Cotton Digital took a pragmatic approach. Targeted content and a strategic posting schedule transformed Sugden’s social media presence. Engaging visuals and industry-relevant content positioned Sugden as a credible player, capturing the attention of key stakeholders.
Simultaneously, Cotton Digital spearheaded a results-focused public relations campaign. The campaign zeroed in on Sugden’s successes, innovations, and impact in the industry. Media coverage in trade publications reinforced Sugden’s position as a major player in bespoke bakery solutions.
what Sugden said